Taking care of business: interview with george yip, the new dean of the rotterdam school of management

Chinese by birth, George Yip combines the elegant vowels of an English public school and Cambridge education with the easy fluency of someone who has spent decades teaching and working in the States. An expert in global strategy and marketing, he holds dual British and American citizenship, lectures and consults around the world, and often stacks up more air miles in a month than most people do in a lifetime. So what made the new dean of Rotterdam School of Management choose to put down anchor in a city better known for its barges than its MBAs?